FOR
IMMEDIATE RELEASE
For
Additional Information Contact:
Chris Olinger, Vice President
Billboard Sales
Adaptive Micro Systems LLC
(414) 357-2020 Ext. 622
LED BILLBOARD COLOR - MORE THAN
A NUMBERS GAME
New technical article takes a
revealing look at color quality
versus quantity.
Milwaukee, WI, April 21, 2008 .
. . Adaptive Micro Systems LLC
today announces the introduction
of a new technical white paper
that examines the realities of
color as they relate to the
overall image quality of LED
billboards.
Billions and Trillions of
Colors. A Visible Difference?
provides readers with valuable
insights regarding color that
may be a revelation to many.
For example, the technical paper
points out that manufacturer
promises of billions or even
trillions of colors are not
necessarily the best barometers
of color quality. Why?
According to many estimates,
the human eye is only capable of
discerning around 10 million
colors. In addition, regardless
of what displays are capable of
generating, the images placed on
them tend to come from standard
sources that typically have
their own limits of no more than
16.7 million colors.
"As
this latest Adaptive Micro
Systems technical document
indicates, pushing the color
envelope really means you end up
paying for processing horsepower
that simply isn't needed," says
Chris Olinger, Vice President
Billboard Sales at Adaptive
Micro Systems. "This is why
Adaptive is far more concerned
with the correctness of the
colors you can see, rather than
the ability to produce color
variations you can't see."
The
real trick with LED image
quality is balancing the colors
to accommodate variations from
one LED to the next. Adaptive
"color tunes" its LEDs to
mitigate variation and employs a
technique called gamma
correction to assure a high
degree of color consistency,
both across a board and over
time, even if individual panels
need to be replaced.
"From our perspective, the more
you know about color, the more
likely you are to get a
billboard that meets or exceeds
your expectations for image
quality and long-term value,"
notes Olinger. Adaptive's latest
technical paper can be obtained
by calling 414-357-2020 or is
available on-line at
http://www.adaptivedisplays.com.
It can be found in the Learning
Center section of the site under
the Documentation & Manuals
sub-menu.
About Adaptive Micro Systems LLC
Founded in 1978, Adaptive Micro
Systems is the leading supplier
of indoor and outdoor
programmable LED electronic
display systems. The ALPHA(r)
brand is the defacto industry
standard for multiple indoor
applications as diverse as state
lotteries to manufacturing
automation. Adaptive's
Eclipse(tm) brand is fast
becoming the popular choice for
any digital display need from
commercial on- and off-premise
advertising to integrated
transportation information
systems. Adaptive leverages its
US, Malaysian and European
manufacturing, sales and service
capabilities to provide
high-value solutions and
world-class customer support.
For more information visit
www.adaptivedisplays.com or
contact us at 414.357.2020.
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