Mara Conklin, 847.816.9411
mconklin@teamclarus.com
Linda Muskin, 847.432.7300
lmuskin@teamclarus.com
Burkett Media Taps Watchfire for Third Digital
Billboard in Killeen, Texas
DANVILLE, Ill. and KILLEEN,
TEXAS – (July 12, 2011) – Burkett Media, a rapidly growing
independent billboard company in Austin, Texas, selected
Watchfire Digital Outdoor (http://www.watchfiredigitaloutdoor.com)
to manufacture its third digital billboard. The E-16mm,
10‘x36’ billboard is located on Clear Creek Road across the
street from the regional Metroplex Hospital in the fastest
growing section of Killeen, Texas. The new billboard was
completely leased prior to installation.
This Watchfire digital
billboard is located on the back face of a Watchfire
billboard installed by Burkett in June of 2010.
Killeen is considered the
fastest growing community in Texas. It has a robust economy
due to the Ft. Hood military installation and a rapidly
expanding medical community. Population in the market grew
by more than 60 percent since 2000 and now stands at
140,021.
“Demand for our digital
billboard is exceptional,” said Beau Burkett, president of
Burkett Media. “Several existing clients have committed to
long-term, multi-year contracts to guarantee industry
exclusivity on all three digital billboards operated by
Burkett Media in the Killeen, Texas market. These extended
commitments demonstrate how satisfied advertisers are with
the performance, clarity and consistency of the Watchfire
digital billboards.”
Burkett selected Watchfire
for all his digital billboards because the company provides
a combination of quality manufacturing and superior customer
service.
“With a
digital billboard, you can’t afford for the board to be
down, so quality manufacturing and uptime are important, and
so is customer service,” said Burkett. “Watchfire’s customer
service has been flawless. With their remote diagnostics,
Watchfire knows about a problem before I do, and they are
ready to fix it. Response time and customer service is
better than with a big company.”
The Killeen community also loves the
digital billboard. “People are impressed with how good it
looks. This is a booming market and the citizens are excited
to have several LED boards in their market. The billboards
make Killeen look like a cutting-edge leader.”
With its True-16mm, True-19mm and new E-16mm, Watchfire has
an entire line of digital billboard products to suit almost
any need. All Watchfire Digital Outdoor billboards produce
1.15 quintillion colors and utilize state-of-the-art, whole
sign color calibration. Watchfire is the only manufacturer
that fully encapsulates its LED module in a thick bed of
silicone gel, enabling the modules to operate reliably even
in the harshest conditions. Durability is further enhanced
by Watchfire’s streamlined engineering, which focuses on
driving down the number of parts and connections, which
improves projected reliability. All Watchfire boards feature
lightweight extruded aluminum cabinetry that complies with
IBC 2006 standards and allows for low cost, fast
installation and streamlined maintenance. Watchfire’s
warranty, lead times, customer support, and software are
considered to be the best in the industry.
For a free white paper, 10 Strategies to Succeed with
Digital Billboards, go to
http://tinyurl.com/6bz42jd .
About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the
best looking and most durable digital billboards available
anywhere. The company is the digital billboard division of
Watchfire by Time-O-Matic, which has been manufacturing
outdoor electric signs for more than 75 years, has been
manufacturing LED signs for 10 years, and has more than
35,000 outdoor LED signs in daily operation throughout North
America. Watchfire Digital Outdoor has more customers than
any other digital billboard manufacturer. The company is
located in Danville, Ill. For more information, go to
http://www.watchfiredigitaloutdoor.com .
