Harvco Signs
Installs Watchfire Digital Billboard in Alberta, Canada
DANVILLE, Ill. – (March 23, 2011) – Harvco Signs, of
Dunmore, Alberta, Canada, selected Watchfire Digital Outdoor
(www.watchfiredigitaloutdoor.com) to manufacture and install
its newest digital billboard. The billboard is a True-16mm
10‘x20’ board located on Kingsway Avenue S.E. in Medicine
Hat, Alberta. The location has a traffic count of 25,000
vehicles daily.
This
installation is Harvco Signs’ third digital billboard, and
the first digital billboard manufactured by Watchfire
Digital Outdoor. Harvco Signs owner, Len Blackman, says he
selected Watchfire because of the company’s superior product
and excellent service both before and after the sale.
“Everyone at
Watchfire has exceeded my expectations. I can’t say enough
good things about their product and customer service,” said
Blackman. “The imagery on the Watchfire board far surpasses
other digital boards in the market, and every area of the
company--including sales, installation and service--has been
fantastic. I have recommended Watchfire to other billboard
operators because they are the best.”
Medicine Hat is a competitive digital billboard market, with
three other companies offering digital billboards. Despite
this, Harvco Signs’ billboard is 100 percent leased by
advertisers, including a car dealership, music festival,
retailers and service providers.
Blackman said he
has been disappointed with other digital billboard
manufacturers. One of his boards malfunctioned and was down
for nine days over the prime holiday season. Harvco Signs
was forced to refund $4,200 to advertisers. “I received
terrible service and didn’t even get an apology. The
billboard was only nine months old, and I expect the boards
to perform better than that,” said Blackman.
Blackman plans to install more digital billboards and will
return to Watchfire as his manufacturer of choice.
With its
True-16mm, True-19mm and new E-16mm, Watchfire has an entire
line of digital billboard products to suit almost any need.
Watchfire billboards have the deepest color palette in the
industry and utilize state-of-the-art whole sign color
calibration. Watchfire is the only manufacturer that fully
encapsulates its LED modules in a thick bed of silicone gel,
enabling the modules to operate indefinitely even in the
harshest weather conditions. Durability is further enhanced
by Watchfire’s streamlined engineering, which focuses on
driving down parts counts and connections, improving
projected reliability. All Watchfire boards feature
lightweight extruded aluminum cabinetry that complies with
IBC 2006 standards and allows for low cost, fast
installation and streamlined maintenance. Watchfire’s
warranty, lead-times, customer support, and software are
considered to be the best in the industry.
For information
on how other operators are breaking the mold and finding new
ways to profit from digital billboards, download a white
paper at
www.watchfiredigitaloutdoor.com/HarvcoSigns
About Watchfire
Digital Outdoor
Watchfire
Digital Outdoor engineers and manufactures the best looking
and most durable digital billboards available anywhere. The
company is the digital billboard division of Watchfire by
Time-O-Matic, which has been manufacturing outdoor electric
signs for more than 75 years, has been manufacturing LED
signs for 10 years, and has more than 35,000 outdoor LED
signs in daily operation throughout North America. Watchfire
Digital Outdoor has more customers than any other digital
billboard manufacturer. The company is located in Danville,
Ill. with marketing and sales operations in Indianapolis.
For more information, go to
http://www.watchfiredigitaloutdoor.com.
