Swift
Outdoor
Debuts
Second
Watchfire
Digital
Billboard;
Advertising
Space
Already
Booked a
Year in
Advance
DANVILLE, Ill.
and WACO, Texas
– (October 7,
2008) – Swift
Outdoor
Advertising
Company of Waco,
Texas installed
its second 19mm
digital LED
billboard
manufactured by
Watchfire
Digital Outdoor
(http://www.watchfiredigitaloutdoor.com),
at 815 Lake Air
Drive in the
center of Waco.
Just one month
after installing
the 19mm 7’4” x
22’ digital
billboard,
advertising
space on the
board had been
booked a year in
advance by
businesses
seeking to
capitalize on
its eye-catching
messages and
excellent
location.
Digital
billboards are
appealing to
outdoor
advertisers
because they can
be updated
simply and
remotely in
minutes, using
software and a
high-speed
Internet
connection.
Digital
billboards also
allow multiple
advertisements
on the same
board, and
because the
messages can be
changed quickly,
they work well
for advertisers
with
time-sensitive
messages or
multiple product
lines.
Local TV
stations,
medical
professionals,
hospitals, home
product
companies,
nonprofits and
others are among
the many
advertisers that
have scheduled
their messages
on the new
digital
billboard for
the next year.
“We chose
Watchfire again
because they
manufacture a
premier digital
board and that
says a lot about
our company,”
says Kris
Tooley,
president of
Swift Outdoor.
Tooley says his
company’s
experience with
its first
Watchfire
digital
billboard
prompted Swift
to act quickly
to purchase a
second board.
“Watchfire’s
warranty and
support are the
absolute best in
the business and
their picture
quality and
color palette
are unmatched,”
said Tooley.
“Another big
benefit for my
business is
their support
staff, which
guided me
through every
step of the
purchase and
installation.”
Watchfire
Digital Outdoor
produces the
industry’s only
19mm pixel pitch
billboard—which
packs 768 LEDs
into every sq.
ft.—and is
capable of
producing 281
trillion colors,
the most in the
industry. It is
the only
manufacturer
that fully
encapsulates the
LED module in a
thick bed of
silicone gel,
which enables
the LED boards
to operate in
extreme weather
conditions: 180+
days completely
submerged in
water, 60 days
in a salt-spray
chamber, and
temperatures
ranging from
-40° F to 120°
F. In areas
where heat and
humidity are
both high, the
silicone gel
encapsulation
protects the
boards from
humidity and
moisture,
greatly
improving
projected
reliability. All
Watchfire boards
feature unique
extruded
aluminum
cabinetry and a
streamlined
electronics
design that
improves
operation and
simplifies
maintenance.
Watchfire’s
warranty,
lead-times,
customer
support, and
no-fee software
are considered
to be the best
in the industry.
Watchfire boards
comply with the
2006
International
Building Code.
In an effort to
ensure their
customers make
the best
possible
billboard
investment,
Watchfire offers
a free guide on
how the Economic
Stimulus Act can
provide up to
$100,000 in tax
cuts on digital
billboards
purchased in
2008. The
guide is
available at
www.watchfiredigitaloutdoor.com/taxcut4.
