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Big
Bucks From Big Signs
How to Find, Build, Rent and Sell
Billboards For Big Profits
Written
by Frank Rolfe
January 25, 2007
140
Pages
This book is for
those looking to buy, build, or otherwise get into the
Billboard and Outdoor Advertising Industry.
Here is a sample of what you
will find inside:
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Understanding What Creates
Value
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Getting Started: Checking
Laws and Doing Research
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Finding Locations and
Getting Permits
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Additional Ways to Find
Locations
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Getting the Land Owner to
Sign the Lease
-
Buying Existing Billboards
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Considerations When Buying a
Billboard
-
The Real Economics of
Billboard Ownership
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Getting a Loan For a
Billboard
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Deciding What Kind of
Billboard to Build
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OSHA and Other Complications
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Selling Your Billboard or
Billboard Lease to a Competitor
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Selling Advertising Space
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Subleasing a Billboard to a
Big Rival
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Service the Customer
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Rotary Billboard Programs
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Looking to the Future
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Definitions and Terminology
-
Listing of the State
Departments of Transportation
Part 2:
MAKING MONEY IN BILLBOARDS:
A CASE STUDY MY BEST 50 DEALS AND WHAT MADE THEM GREAT.
Here is a sample of what you
will find inside:
-
An
Amazing Deal That Anybody Could Have Had
-
You
Can Make More Than Wooden Nickels Out Of Telephone Poles
-
Thinking Outside The Box Makes Money Again
-
The
Stupidest Deal Ever – For The Seller
-
Another Big Company Mistake
-
The
Big Company Can't Stop Blowing It
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I'll Take $70,000 With That Order Of Fries Please
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Can
I Have That Same Order Again
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How
I Turned The Tables On A Liar And Made An Even Better
Deal
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A
Sudden Turn Of Fortune Only Gets Better
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Another Big Company Gone Stupid
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Now
A Small Company Gets Stupid Too
-
The
Crazy Story Of Billco
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One
Of My Most Important Deals That Almost Bankrupted Me
Twice
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Earnings Per Hour That Rival A Sports Star
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A
Classic Textbook Sign Deal
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Thinking Outside The Box Scores A Home Run
-
How
I Built A $10,000 14’ X 48’
-
A
City Council Gives Me A Location
-
Another Big Company Screw Up
-
I
Build The Biggest Sign In Dallas – Barely
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A
Calculated Risk Goes Bad, Then Good Again
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The
Most Impossible Billboard Deal Ever Achieved By Man
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There's More To Life Than Money – Especially If You're
Rich
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This Deal Is Too Weird To Believe
-
Sometimes Nice Guys Do Finish First
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Another City Council Victory
-
Flipping Leases Beats Flipping Burgers
-
Now
This Was A Strange Deal
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The
Best Investment Of An Evening You Could Make
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Another Big Company Lack Of Vision
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A
Simple, Profitable Billboard Transaction
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A
Sleepy Market With Solid Numbers
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A
Sign That Lived Many Lives And All Profitability
-
An
Abandoned Billboard Gets A New Life
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Pioneering A Blighted Market With High Traffic Volume
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Honesty Is The Best Policy -- If It Gets Your Lease
Signed
-
I
Brave The Projects And Bring Home A Billboard Lease -
Barely
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A
Different Way To Get A Location -- Riskier But More
Profitable
-
I
Buy Land Again
-
I
Fight City Hall And Win
-
I
Fight City Hall Again -- Accidentally -- And Win Again
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Cold Calling Bank Repo Departments Finally Pays Off
-
A
Little Niche
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I
Sublease One Side Of A Fuel Stop Sign
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I
Buy Another Dog Sign From A Big Company, And Then
Maximize Its Yeild
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I
Find An Amazing Oversight By A Competitor
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I
Wine And Dine My Way Into A 14’ X 48’ Freeway Location
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I
Take A City Ordinance And Work Backwards
BONUS
CHAPTER: HOW TO MITIGATE RISK IN THE BILLBOARD
INDUSTRY
BONUS
BAD DEALS: THE TOP FIVE DEALS I DIDN’T DO AND
WHY I’M STILL GLAD I DIDN’T
About the Author:
Frank Rolfe started his
billboard empire from his coffee table, as a fresh graduate
from Stanford University. It began as a resume builder
for graduate school applications, and ended with a sale to a
public company 14 years later.
Using unique strategies he developed from desperate
competition with much larger adversaries, Rolfe eventually
owned more billboard units than any private individual in
Dallas/Ft. Worth. Along the way, he fine-tuned the
techniques to find billboard locations, rent advertising
space, and sell signs and leases.
Rolfe was an aggressive buyer of billboards during the Texas
recession of 1988-1992, and built or bought during his
career the astounding average of two billboard faces per
month – one every two weeks for fourteen years straight.
He was also able to individually rent one billboard face
every two days.
Building or buying existing
billboards can be a profitable and fun part time or full
time business and with the tools and strategies you will
learn from this book you will be ready to take the next step
and make
Big Bucks from
Big Signs!
If you are ready to educate
yourself and excel in the Outdoor Advertising Industry then
it is time to take the next step.
Ø
A billboard
on a major highway in a decent market can sell for $100,000
to $300,000+. The profit on that one sign, after
construction cost,
can buy
you a house.
Ø
An old wooden
sign that I bought in 1982 for $4,000 generated $21,000 a
year of income to me for 14 straight years until I sold it,
for an additional profit of $60,000. That’s $354,000 profit
on a $4,000 investment. Again, can buy you a house.
Ø
A decent
lease on a lesser road can bring you $15,000 cash profit.
Four leases like that can buy you a house, or at least the
down payment.
This book comes with a 100% money back
guarantee that will never expire. No questions
asked!!!
BONUS
CHAPTER: HOW TO MITIGATE RISK IN THE BILLBOARD
INDUSTRY
BONUS
BAD DEALS: THE TOP FIVE DEALS I DIDN’T DO AND
WHY I’M STILL GLAD I DIDN’T
|
The Big
Bucks from Big Signs book is available in
paperback to help you get started in the Billboard Industry. |
$79.95
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Hello,
I
bought Frank Rolfe's eBook 'Big Bucks from
Big Signs' through your site.
The
book is excellent
and has helped me tremendously in my efforts
to build my outdoor company. It was the best
$70 I've spent in a long time.
Adrian D.
I wish you had more books,
because I'd buy them all. They're a
bargain.
Larry T. ,
Oregon
Thanks for responding!
I really like your website that you have and I really
enjoyed the books I purchased a few hours ago.
They have really helped me out!
Regards, Braden
Your
books are the best ones I've ever read.
Nothing but information and real-life tips.
I am very satisfied.
Doug P. ,
Oklahoma
"I just signed my first
billboard lease, thanks to your book.
I followed your directions and now I have my
first billboard.
It worded just like you said in your book."
Stan W. ,
Texas
You made
something that seemed scary and complicated
east to understad.
Thank You,
Elaine T. , Florida
I started looking for
billboards about a year ago, before I ever
heard of your book. Your books showed
me that I was going in the wrong direction.
Now I am following what your book said, and
I just signed my first lease.
Alice C. ,
Texas |