Industry Basics:

"Billboard" is a common word for poster panels and bulletins. There are three standard kinds of billboards:

Bulletins
Standard sizes: 14 by 48 feet (672 sq. ft.), plus extensions
10'6" by 36 feet (378 sq. ft.), plus extensions

Bulletins are used to display painted or computer-generated vinyl images and are found in high density traffic areas, such as highways and Interstates. Bulletins are most often leased for multi-month contract periods, most often 12 or more months.

However, a rotary bulletin is actually a group of bulletins on which an advertiser's message is displayed on one bulletin for short intervals, usually 60 days, and then repeatedly moved to another bulletin in another area of the market. This rotation helps achieve broader market coverage.

30-Sheet Poster Panels
Standard size: 12 by 25 feet (300 sq. ft.)

Thirty-sheet poster panels are widely distributed throughout markets on primary and secondary roadways. Different levels of market coverage are achieved through 25, 50, 75, and 100 GRP showings. The computer-generated vinyl, lithographed, or screen-printed posters are usually displayed for 30 days.

8-Sheet Poster Panels
Standard size: 6 by 12 feet (72 sq. ft.)

Eight-sheet poster panels are generally contracted for 30 day periods to reach pedestrian and vehicular traffic. They are frequently used in high density urban neighborhoods and suburban shopping areas as well as point-of-purchase locales. Different levels of market coverage are achieved through 25, 50, 75, and 100 GRP showings.

Out of Home Media
Out of home (OOH) media broadly describes a variety of advertising vehicles which reach consumers where they shop and travel. OOH media include:

Transit/Airport/Malls
Busses (sides and fully-wrapped), trains, station platforms, commuter rail cards, underground, airports, malls, trucks, taxi tops.

Street Furniture
Bus shelters, phone kiosks, newsstands, circular and interactive kiosks.

Spectaculars and Walls
Large displays draped or hung on sides of buildings, murals, animatronic displays.

The Benefits of Using Outdoor:

• The large format allows for extended creativity and provides bold, bright colors and dramatic images viewable from far away.
• The current imaging technology provides stunning displays that were not possible by hand-painting, and new display techniques allow for even greater creativity that cannot be executed in other media.
• Outdoor has a naturally large audience. Outdoor displays grab people's attention while they drive or walk.
• Efficiency is paramount in outdoor advertising. Due to its relatively low cost and extremely high audience, the cost per thousand impressions is substantially lower than radio, TV, and print media.
• Outdoor advertising is an excellent way to remind the audience of your product and strengthen brand awareness. Outdoor is the link between in-home advertising and the point of purchase.