OutdoorBillboard.com
Your 1 Stop Source to Succeed in the Outdoor Advertising Industry

 


 

Billboard Bootcamp
February 11th & 12th, 2012

Learn how to Profit with Billboards

   

Is vacancy killing you and your billboard business?

 Fight back with the AD SALES Workshop.

It’s the worst recession since the Great Depression. And all over America, billboard operators feel like they’re in the Battle of the Bulge. Blank signs are everywhere, and when you can find a customer, you almost have to pay them to take it. If your revenue and occupancy numbers are plunging, then you need to be taking your company on the offensive. 

Get ready for an Ad Sales Offensive!

I come to your offices, and demonstrate the techniques to sell ad space in the realities of the recession. I will show you and your entire staff how to go on the offensive. And we’ll do it real time using your own inventory.

The Ad Sales Workshop is taught by Frank Rolfe, who successfully guided the largest privately-held billboard company in Dallas/Ft. Worth through the 1980’s – 1990’s Savings & Loan Crisis. He was able to maintain 90%+ occupancy through special tricks, strategies and shortcuts he developed out of necessity. And now he is sharing his secrets with those who are in similar straits.

This program is not cheap.  But it might just save your billboard company. How much is that worth to you? The price is based on the number of blank faces you have – but it starts at $4,995 for the full weekend of field work, plus a daily status review for the next 30 days, and monthly thereafter.

If you follow the strategy, and do not achieve at least a 15% increase in occupancy using reasonable rental rates, we will refund your money.

The typical weekend ad sales overhaul starts on Friday afternoon and goes until Sunday evening.  This schedule can be adjusted based on availability.

For more information, call (573) 535-0206. But you better hurry, as the time we have for this project is limited.

Follow-Up Mentoring Program!

Also included with the weekend of field work is the Mentoring Program that is included for the first year thereafter.  There will be weekly follow up calls and status reviews.  Not only will you spend 2 full days and one evening learning onsite but now you will also receive an extra weekly mentoring course to fill in any gaps or questions that may come up down the road.


About the Instructor

Frank Rolfe built from scratch one of the largest outdoor billboard companies in Dallas/ Ft. Worth. When he sold it to a public company in 1996, he had over 300 billboards, 80% he had built himself, and the other 20% he had bought from competitors. He had developed systems to rent one billboard face every two days, a pace several times faster than the competition. In addition to this large company, he also built and sold an outdoor billboard business in Los Angeles, California, which included billboards at Universal Studios and the Asahi Beer Building on Wilshire, as well as a set of leases and permits he sold in the north Texas market.

Nobody knows the billboard business better than Frank Rolfe and, if they do, they refuse to talk about it and reveal the secrets.

 

 

 

 

For More Information contact Frank Rolfe at 573-535-0206 or email frank.rolfe@gmail.com

 

 

 

 

 

 

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