OutdoorBillboard.com
Your 1 Stop Source to Succeed in the Outdoor Advertising Industry

 


 

Billboard Bootcamp
September 11th & 12th, 2011

Learn how to Profit with Billboards

   

ANNOUNCING THE BILLBOARD BOOT CAMP

and BONUS... Mentoring Program!

February 11th & 12th, 2012 - St. Louis, Missouri

Do you want to build financial security for your family with a portfolio of billboards?

Or earn thousands per year flipping leases as a hobby?

Then spend two solid days, free from distractions, completely focused on learning the billboard business first-hand from Frank Rolfe, formerly the largest private owner of billboards in Dallas/Ft. Worth. Learn the strategies, insider secrets and tricks to starting your own billboard company.  

Curriculum includes: 

  • How to find billboard locations in small, medium and large towns and cities.
  • 10 “outside the box” ways to find billboard locations almost everywhere.
  • The right way to approach a landowner.
  • How to determine the correct size and location for the sign.
  • 10 ways to always find an advertiser – even in the recession.
  • How to properly service your customers.
  • How to get financing.
  • The steps to flip leases and permits for immediate cash flow.
  • How to build an operation that you can sell down the road.

This is the only program of its type in the U.S., and will pay for itself many times over.

If you want to  know  Billboards.. The tips ,clues, hints and general heads up I have received from Outdoorbillboard.com and Frank Rolfe has given me the confidence I needed to jump in. I can’t wait to climb out of the pool and start cashing checks.

I feel like I am a 100 feet tall when I am looking around or talking to others about what I want to do. I am just getting started but I literally know more than the guy and his desk I am sitting across from. Powerful stuff if you want to go somewhere and there is a road block in the way. I just check the map of 20 years of thoughts and ideas from Frank Rolfe, step on the accelerator and go around it.

It took me 2 months to get my first location and ground lease. I can't believe how hard it was to get someone to take free money. I would have given up long before then if I had not known what I was in for and most importantly ….that it could be done. (It helps if you’re hungry .Like those pesky shipwreck survivors are fond of saying. Nothing motivates like hunger) It only took a week to get my second location. I could not have done it without Frank.

If you want to drive with your high beams on, Outdoorbillboard.com and Frank Rolfe are a terrific resource for insight on the Billboard industry. They will dispel any mystery and fog you may have about Billboards. 

No Kidding, 
Real Estate Investor following a new light
Martin in Colorado

Attended the May 2009 Billboard Bootcamp

 

Dave, Frank and his staff are outstanding and the Bootcamp exceeded my expectations.  I would recommend this experience to anyone seeking to learn the outdoor billboard business.
 
Sincerely,
Bob C.

It’s one thing to read books and listen to cd's, but an entirely different learning experience to live the life first-hand in the field for an entire weekend. That’s why OutdoorBillboard.com has introduced America’s only boot camp devoted to those individuals who want to excel in the billboard business.

Each day will consist of in-class coursework, demonstrations, and field work involving the real experiences that you need to master to successfully start and run a billboard business – either full time or as a hobby.

Here is the Basic Schedule:

Date and Location

Saturday - 8:00 am to 8:00 pm
Sunday - 8:00 am to 5:00 pm

BILLBOARD BOOTCAMP PROGRAM CURRICULUM

I. Understanding the Market

  • How to determine the growth area of a market.

  • Understanding sign ordinances

  • How to understand and mark-up zoning maps

  • How to adapt outdoor correctly to the size of the market

II. The Basics of Billboard Locations

  • How to measure spacing

  • How to determine where a sign would fit on the property

  • How to measure height

  • How to measure setbacks

  • How to determine what kind of structure to build

  • How to find a power source

  • How to select the proper “V”

  • How to determine access

III. Billboard Ground Leases

  • Understanding the basic lease

  • How to find the land owner

  • How to make contact

  • The standard proposal letter

  • Telephone contact

  • The first meeting

  • What to do about lease amendments: what’s acceptable

  • How to create exhibits

IV. Permits

  • Understanding the process

  • How to get a license

  • How to file

  • Understanding engineering

V. How to Build a Structure

  • Pricing the steel

  • Pricing the panels

  • Pricing the lights

  • Understanding the process

  • The chronology of events on construction day

  • What can go wrong and how to mitigate the risk

VI. Outside of the Box Ways to Find Locations

  • One sign farther out

  • New highway construction

  • Sign ordinance variance

  • Creating a unzoned commercial area

  • Rezoning land

  • Buy, trim, flip

  • Replace an obselete sign

VII. Basic Billboard Economics

  • Revenue

  • Expenses

  • Acceptable debt levels

VIII. How to Get a Loan

  • Bank

  • Lease/purchase

  • Private investor

IX. How to Acquire an Existing Sign

  • The types of signs to look for

  • How to determine the offer

  • How to make the offer

  • How to perform successful due diligence


X. How to Rent Advertising Space

  • How to determine the asking price

  • Where to find potential clients

  • Working with ad agencies

  • Understanding the advertising lease

  • Meeting and closing the deal

  • How to create winning artwork

  • How to establish 100% occupancy on every sign

  • How the vinyl printing process works

XI. How to Manage a Sign

  • How to keep them maintained

  • How to collect money

  • How to keep the client satisfied

XII. How to Sell a Sign

  • How to find a buyer

  • How to derive the correct price

  • How to sell under difficult circumstances

XIII. Additional Considerations

  • Trivision

  • LED

  • Other Types of Outdoor

billboard webinar Why Get into the Billboard Business?
(Click on the Play Button Below)

We have put a lot of thought and effort into this boot camp, and believe that it covers all the bases and takes you from 0 to 60 in two days of intense instruction. You should be able to leave the course with a firm understanding of how to get going immediately and do it correctly.

Good morning,
I just completed your April boot camp and would like to leave a comment on your website. How would I go about doing so? I am very pleased with the whole process and would highly recommend it to anyone interested in looking into this.  I cannot say enough good things about Frank and his patience and knowledge. If I had it to do all over again, I would.

Sincerely,
Olivia

Bonus – Follow-Up Mentoring Program!

Also included with the Billboard Bootcamp is our weekly Mentoring Program as a supplement to the Bootcamp.  Not only will you spend 2 full days learning the business in the classroom and in the field but now you will receive an extra weekly mentoring course to fill in any gaps or questions that may come up down the road.


About the Instructor

Frank Rolfe built from scratch one of the largest outdoor billboard companies in Dallas/ Ft. Worth. When he sold it to a public company in 1996, he had over 300 billboards, 80% he had built himself, and the other 20% he had bought from competitors. He had developed systems to rent one billboard face every two days, a pace several times faster than the competition. In addition to this large company, he also built and sold an outdoor billboard business in Los Angeles, California, which included billboards at Universal Studios and the Asahi Beer Building on Wilshire, as well as a set of leases and permits he sold in the north Texas market.

Nobody knows the billboard business better than Frank Rolfe and, if they do, they refuse to talk about it and reveal the secrets.

 

 

 

Cost

Act Now and pay only $997.00

3 Payment Plan is Available!  This is available on the checkout page.

We have capped the registration to only 30 registrants, so that you have total access to the instructor at all times.

If you have any questions feel free to contact us at 1-800-937-6151.

 

Hello,

I bought Frank Rolfe's eBook 'Big Bucks from Big Signs' through your site.

The book is excellent and has helped me tremendously in my efforts to build my outdoor company. It was the best $70 I've spent in a long time.

Adrian D.


I wish you had more books, because I'd buy them all.  They're a bargain.

Larry T. , Oregon


Thanks for responding!  I really like your website that you have and I really enjoyed the books I purchased a few hours ago.  They have really helped me out!
 
Regards, Braden

Your books are the best ones I've ever read.  Nothing but information and real-life tips.  I am very satisfied.

Doug P. , Oklahoma


"I just signed my first billboard lease, thanks to your book.  I followed your directions and now I have my first billboard. 

It worded just like you said in your book."

Stan W. , Texas


You made something that seemed scary and complicated east to understad.

Thank You,
Elaine T. , Florida


I started looking for billboards about a year ago, before I ever heard of your book.  Your books showed me that I was going in the wrong direction.  Now I am following what your book said, and I just signed my first lease.

Alice C. , Texas

 

 

 

 

 

 

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