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How I Turned Nothing But A
Desire To Get Ahead Into The Largest Privately-Owned
Billboard Company In Dallas –And How You Can, Too.
If you have absolutely nothing but a deep desire to be
successful, then you can start a billboard company and make
your dreams a reality – that’s what I did. I started my
billboard company straight out of college with absolutely no
idea what I was doing. For nine months I floundered and
didn’t find one billboard location, but then I started to
learn the ropes and by the end of the first year I had
three. From that point on I got better and better at it.
Fourteen years later, I had averaged building two billboard
faces per month for that entire period – the most anyone had
ever built in Dallas.
I financed my company through credit card debt, bank debt,
and flipping billboard leases. But you don’t have to take on
debt to be successful – you can just flip billboard leases
and never take on a penny of debt or risk any of your own
money.
But today you can probably do a lot better than I did,
because you won’t have to flounder in your early years like
I did. That’s because I’ve written this course to teach you
everything I learned about how to succeed at the billboard
business.
When you invest in this course, you will also receive
once-a-week access to our Mentoring Hour, live with me on
the phone, to give you continual support on the concepts put
forward in these materials.
The Outdoor Billboard Professional Home Study Course
If you want to get into the billboard business, then this
course is absolutely essential. It covers all aspects of the
business, from selecting your market and laying the
groundwork to begin, to identifying legal locations,
deciding what size and configuration to build, negotiating
with land owners, obtaining permits, building the sign,
renting the advertising space, managing the sign, and
preparing for an exit strategy. It not only shows you
step-by-step what to do, it also shows you the shortcuts and
insider secrets that the professionals use.
So why would you want to get in to the billboard business?
Probably because it is one of the most lucrative start-up
concepts in the U.S., and one of the best kept secrets. You
have two avenues to success here. You can simply find
locations, sign them up, and sell them to existing billboard
companies (“flipping” locations), which can make you tens of
thousands of dollars in your spare time. Or you can find
them, construct them, and build a portfolio of signs as an
investment. You can build that portfolio, over time, into
something sizable and extremely valuable. The billboard
business has built one billionaire, John Kluge, at least two
near-billionaires, Ted Turner and Artie Moreno, and many,
many millionaires. It is one of the least known, yet most
profitable, niche investment opportunities. The industry has
three public companies: Lamar, CBS, and Clear Channel. And
all of these people and companies began just as you are,
obtaining one billboard location at a time.
This course is written by Frank Rolfe, who built from
scratch the largest privately-owned billboard company is
Dallas/Ft. Worth. And he did that despite battling over 60
competitors, and surviving the 1980s recession. In fact, he
was able to double his company’s size during that recession,
which was similar in its severity to the one the nation is
currently in. One of his most amazing feats was keeping a
90%+ occupancy rate during the worst of that depression,
using his unique method of renting advertising space that he
reveals in this course. He also shows his time-proven,
unique methods for finding new sign locations and how to
build signs inexpensively, by matching the economics of the
market to that of the sign.
If you really want to be in the outdoor billboard business,
then this course will show you exactly how to do it, and set
you on the right path to success. And it contains no fluff
or filler. It’s just 100% professional information and
strategies – all of which are backed by the author’s
real-life experiences. It delivers to you everything you
need to start building financial security and independence
with outdoor billboards.

What this course includes
• The Outdoor Billboard Professional Home Study Course
Manual, over 375 pages in length.
• How to Find a Billboard Location CD
• How to Buy a Billboard CD
• How to Build a Billboard CD
• How to Operate a Billboard CD
• How to Rent Ad Space on a Billboard CD
• How to Sell a Billboard CD
• Getting Started
• Initial Housekeeping
• 10 Steps to Rent any Sign
• Mental Preparation
AND
Receive our standard billboard ground lease form for you to
review and edit to meet your state laws (that alone would
cost you $4,000 to create, and would still not be as good).
AND
Because we always want to OVER-DELIVER, you will also
receive access to our weekly Mentoring Hour. This is where
Frank Rolfe will be on the phone answering questions or
talking about new things happening in the industry. Again,
this is FREE with the Home Study Course. You can ask any
question, or talk about deals.
Let’s Recap: With the Outdoor Billboard Professional Home
Study Course you get:
• The 375 page manual with all the information you need to
know to succeed including special tricks and insider secrets
to get ahead of the competition.
• 6 hours of CDs on the key concepts of finding locations,
buying locations, building signs, operating signs, renting
ad space, and selling billboards.
• 175 pages of PDF download of transcripts of these CDs.
• 4 hours of bonus CDs on - Getting Started, Initial
Housekeeping, 10 Steps to Rent any Sign and Mental
Preparation
• Free access to our weekly Mentoring Hour
If you compare this course to any of the other books,
courses, manuals, or products out there that are similar, we
would have to charge $2,000.00.
However, since our goal at Outdoorbillboard.com is to
provide valuable information and make it affordable, we are
starting the price out for this new product at $347.
Our Home Study Course is not like anything you have ever
listened to or read before. We do not fill it with a bunch
of fluff on how you are going to make a million bucks with
no money down. We tell you the whole story…the good, the
bad, and the sometimes ugly.
Our goal is simple: we show you the right way to get into
the outdoor billboard business, and how to avoid making
costly mistakes that can jeopardize your investment.


Detailed Home Study Course Description
• How to Find a Billboard Location
Picking a Market
Assembling your Tools
Marking up Maps and Ordinances
Finding Spacings
Contacting Owners
Meeting with Landowners
Signing up Leases
Thinking Outside the Box
• How to Buy a Billboard
How to Find a Billboard to Buy
How to Approach an Owner
How to Let the Owner Calculate the Price in your Favor
How to Construct a Contract to Buy
How to Perform Due Diligence
How to Detect Dirty Tricks
• How to Build a Billboard
How to Pick a Size
How to Pick the Height
How to Decide on a Structure Type
How to Choose the Site to Drill
How to Get Electricity
Big Problems to Watch Out For
• How to Operate a Billboard
How to Make a Budget that is Realistic
Collections -- the Most Important Thing to Watch
How to Develop Easy to Use Systems For Everything
All about Lights and Timers
How to Measure Your Success -- Renewals
How to Avoid Big Disasters
• How to Rent Ad Space on a Billboard
How to Price the Billboard
How to Market the Space
Meeting with Advertisers
How to Close the Deal
Client Follow-Up and Satisfaction
How to Rent Anything
• How to Sell a Billboard
How to Price it
How to Market it
How to Groom it For Sale
How to Meet with Buyers
How to Negotiate
How to be Easy to Buy From - with Repeat Potential
Let’s Recap: With the Outdoor Billboard Professional Home
Study Course you get:
• The 375 page manual with all the information you need to
know to succeed including special tricks and insider secrets
to get ahead of the competition.
• 6 hours of CDs on the key concepts of finding locations,
buying locations, building signs, operating signs, renting
ad space, and selling billboards.
• 175 pages of PDF download of transcripts of these CDs.
• 4 hours of bonus CDs on - Getting Started, Initial
Housekeeping, 10 Steps to Rent any Sign and Mental
Preparation
• Free access to our weekly Mentoring Hour
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Hello,
I
bought Frank Rolfe's eBook 'Big Bucks from
Big Signs' through your site.
The
book is excellent
and has helped me tremendously in my efforts
to build my outdoor company. It was the best
$70 I've spent in a long time.
Adrian D.
I wish you had more books,
because I'd buy them all. They're a
bargain.
Larry T. ,
Oregon
Thanks for responding!
I really like your website that you have and I really
enjoyed the books I purchased a few hours ago.
They have really helped me out!
Regards, Braden
Your
books are the best ones I've ever read.
Nothing but information and real-life tips.
I am very satisfied.
Doug P. ,
Oklahoma
"I just signed my first
billboard lease, thanks to your book.
I followed your directions and now I have my
first billboard.
It worded just like you said in your book."
Stan W. ,
Texas
You made
something that seemed scary and complicated
east to understad.
Thank You,
Elaine T. , Florida
I started looking for
billboards about a year ago, before I ever
heard of your book. Your books showed
me that I was going in the wrong direction.
Now I am following what your book said, and
I just signed my first lease.
Alice C. ,
Texas |