OutdoorBillboard.com is the place for:

• Billboards For Rent - Find billboards and other media for rent for your next advertising campaign - also list your available inventory so potential advertisers will find what you have to offer. 
   
• New Billboard Structures - Here is where you can find standard billboard structures, digital billboards, mobile billboards, and the list goes on.  This page is being redesigned to categorize every type of structure manufacturer and seller.
   
• Billboards and Outdoor Media For Sale  - Are you looking to sell a single billboard or multiple locations?  Then this is the place to connect with buyers quickly and effectively!

Outdoor Advertising National Directory:  this is our one-of-a-kind directory of Outdoor Advertising Industry Companies and it is FREE to list your company in the directory.  We will also link directly to your website and all we ask is for a reciprocal link back to OutdoorBillboard.com.
 

OutdoorBillboard is committed to the industry and dedicated to helping your company succeed!

Featured Company:

Datatronic Control Inc. (DCI)- Digital LED Billboards    1-800-527-1229

DCI provides 40 years experience in designing, engineering, and manufacturing LED Digital Outdoor Billboards and Displays that are made in the USA. Made in Texas by Texans, we can provide any design, customize any product, without the custom costs. Additionally, DCI supplies a web cam, allowing real time monitoring of your Billboard ads, with automatic diagnostics. The most extensive performance for the dollar invested, competitive pricing, the highest quality standards and a made in the USA.

BY POPULAR DEMAND – AN IN-DEPTH

OUTDOOR BILLBOARD “BOOT CAMP”

Learn the entire process in one weekend.

 As you know, we offer on the site the only books and tapes on getting into the billboard business that exist. And we constantly get the request for more of them, but there’s one big problem – there’s nothing more to say. But there’s a whole lot more to see and do, to show you how to be successful in the billboard business. 

As a result, we have decided to offer the world’s only “Billboard Boot Camp” twice a year in Dallas. This intense weekend will feature classroom instruction, testing, discussion, role-playing, and a whole lot of field work. Instead of talking about how to figure out where a billboard should go on a property, for example, we’re going to get in a car and go out and look at some up close to see how they’re done. We’re going to practice how to find new locations to build, and how to find advertisers for the space. If you do not know how to run a billboard business at the end, then you just weren’t paying attention!

The class size will be limited to ten people. We’re sorry, but that’s as big as we feel we can effectively teach in this format. All tickets will be sold on a first-come/first-served basis. The first camp is in October.

The instructor, of course, will be Frank Rolfe. He built three billboard companies from scratch, one of which ranked as the largest privately owned billboard company in Dallas until its sale to a public company. He has merged his interest in billboards with his interest in teaching, and promises to make this Boot Camp the finest of its type in existence.

More information will be available soon on outdoorbillboard.com.

HOW TO OVERCOME THE “IT’S NOT ENOUGH MONEY” COMPLAINT FROM A POTENTIAL BILLBOARD LANDOWNER

Periodically, you will come across the landowner of a potential billboard location that throws up an unusual response: “it’s not enough money”. But not in the “I want more money” argument. That’s just a part of negotiation.  Instead, the argument is “I don’t mess with anything that pays such little money, so get out of my office”. You can get this response even when the amount you offered is quite large, like $1,000 per month.

Let’s first examine what is too little money to mess with for a sane person. Clearly, a lot of people would not bother with something for, say, $1. If you sent a form to 100 people and told them to fill it out and return it, postage prepaid, and they would be sent $1, most of the folks you send it out to would never return it. However, if you increased that amount to $20, almost all of them would. So, for the sake of argument, let’s say that most people have a threshold of $20 to be on their radar screen of an attractive offer.

Is your proposed billboard groundrent over $20? Sure it is. Its’ probably at least $100 per month. I think you’d agree that no sane person would dismiss $100 as not worthy of some time on their part.

And then there’s the “multiplier” effect on that $100 per month. In real estate, income is discussed in terms of a capitalization (or “cap”) rate, normally benchmarked at around 10%. That means that the $100 per month you are offering actually enhances the value of the property by $100 x 12 x10 = $12,000. So clearly, the amount you are offering, even at $100 per month, is substantial enough to attract anyone’s attention, and the landowner is clearly screwed in the head.

Let me give you a real-life example of the value of some income. I once approached Wirt Davis, one of the founders of Republic Bank, and one of the wealthiest men in Dallas, about putting a billboard on a small piece of vacant land he owned on the Trinity River. I sent him a letter, as I always did, but I assumed that he would never respond, since why would a multi-millionaire have any interest in my offer of $1,000 per year? So you can imagine my amazement when he immediately phoned me with excitement over my generous offer. The reason he was a multi-millionaire was because he knew the value of a buck.

Since we’re in agreement that your offer is certainly worthy of respect, we need to come up with a plan to invigorate this individual who clearly has no interest in “petty cash”. I’ve found the only solution is to come up with a plan for the money that gives more benefits than just dollars – it satisfies other needs of the individual besides financial.

Here’s a real life example of how to do this. I had a landowner who told me that my offer of $6,000 per year wasn’t worthy of his time – “I spend that much at lunch” he told me. So I put together another offer for him. I offered to put together a program for his employees (he owned apartment buildings) in which the “employee of the month” would get $500. Don’t ask me why he couldn’t do the same thing himself with the money, but the idea of being a big shot with his employees, and be the judge of who won the money, intrigued him. I have used this same appeal on several occasions. My sales pitch goes like this “I realize that you are very rich and the amount I am proposing means nothing to you, but it does mean a lot to someone who does not have much money. Would you allow me to start an employee of the month/scholarship/charitable gift in your honor?” I think it’s as pathetic as you do to have to feed someone’s ego like this, but if that’s what gets the job done, then that’s O.K.

So don’t be discouraged when someone says your offer is not worthy of discussion. Just take that money and repackage it into something more attractive. Apparently, a dollar worth of ego is worth more than a dollar of cash.