Key Tasks and Responsibilities:

Main Objective: Meet and exceed sales objective in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. An AE is expected to use professional sales techniques, build relationships and develop long term advertising relationships that grow billboardmart.com Advertising sales.
Major Activities: Meet and exceed sales targets, make at least 10 sales calls per day of which 2 calls are new business.

Target every business within their assigned territory/account list, visit each established Billboardmart.com client and our competitor’s client at least once per month, Identify potential growth areas and open new accounts, Increase Lamar’s market share Sell all products ­ Posters, Bulletins

Become proficient in the use of billboardmart.com computer tools to locate Co-op prospects, follow-up on Hot Leads, prepare proposals, and research

Prepare written presentations, reports and proposals, become an active team member of Billboardmart.com , become an active member of the advertising community

Develop presentation skills utilizing computer tools and present to clients on a regular basis Maintain accounts receivable Continually develop new product knowledge and acquire better selling skills

Keep abreast of competition ­ particularly newspaper, radio, TV, cable and yellow pages

Actively participate in sale meetings, regional meeting, seminars and trade shows

Self-Organization:

Plan each day, week and month before the month starts, plan each call