SECURING LONG-TERM BILLBOARD GROUND LEASES: STRATEGIES FOR MUTUAL PROFIT By Frank Rolfe

Mar 14, 2024
In the evolving landscape of outdoor advertising, securing long-term ground leases for billboards remains a pivotal factor in ensuring the sustained profitability and value of billboard investments. Reflecting on
Read More

ENGAGING ADVERTISERS EFFECTIVELY: A MODERN GUIDE TO SELLING BILLBOARD SPACE By Frank Rolfe

Article

Feb 21, 2024
In today's competitive advertising landscape, understanding and aligning with your advertisers' goals is more crucial than ever. The key to successfully leasing billboard space is not just in presenting your
Read More

STRATEGIZING YOUR BILLBOARD INVESTMENT: A MODERN APPROACH By Frank Rolfe

Article

Feb 7, 2024
Securing a legal spot for a billboard is just the first step in a nuanced process of deciding on the best size and type for your investment. The landscape of outdoor advertising has evolved, offering a diverse array of option
Read More

WHY BILLBOARDS DO FINE IN RECESSIONS By Frank Rolfe

Article

Nov 7, 2023
We all know that a recession is looming for the U.S. economy – but what will the impact be on the billboard industry? American billboards have been around for over 100 years and have weathered every major recession in U.S. history, all the way back to the Great Depression. And the results are pretty remarkable. Billboards have proven to be highly success
Read More

DECODING THE SECRETS OF UNUSUAL BILLBOARD STRUCTURES By Frank Rolfe

Article

Oct 23, 2023
When you encounter a billboard structure that deviates from the standard – such as the one featured in
Read More

THE HIDDEN PITFALLS OF MOBILE BILLBOARD ADVERTISING: WHY TRADITIONAL BILLBOARDS STILL RULE By Frank Rolfe

Article

Oct 23, 2023
When it comes to advertising mediums, mobile billboards often make bold claims about their visibility and effectiveness. However, it's essential to understand their limitations, particularly if you find
Read More

MASTERING THE ART OF BILLBOARD RENTAL: SEALING THE DEAL THROUGH CREATIVE ENGAGEMENT By Frank Rolfe

Article

Sep 12, 2023
As you embark on your journey to rent a billboard, you've found a potential advertiser and you're about to meet with them. Should you present the contract right at the outset, aiming for a quick closure? Unless you want to risk losing the sale, it's recommended not to. In the realm of billboard rentals, the most effective strategy often involves closing the deal through a technique called
Read More

CAPITALIZING ON CURRENT OPPORTUNITIES IN THE BILLBOARD ADVERTISING INDUSTRY By Frank Rolfe

Article

May 11, 2023
As someone who has been in the billboard business for decades, I am often asked how I would approach entering the industry today, considering the rapid changes and developments. Here are some
Read More

EVALUATING THE PROS AND CONS OF BUILDING STACK BILLBOARD UNITS By Frank Rolfe

Article

Apr 11, 2023
When planning to build a billboard, you might wonder whether to construct a "stack" unit, which offers both advantages and disadvantages. Before making a decision, it's crucial
Read More

HOW I MADE $20,000 PER YEAR ON A $5,000 BILLBOARD INVESTMENT By Frank Rolfe

Article

Nov 15, 2022
One of my favorite billboard case studies was the sign I purchased and brought back to life on Highway 75 near Plano, Texas. It’s a perfect example of what smart billboard deals look like and there are similar opportunities like this still available across America if you seek them out.
Read More