Billboard Design Rules that the Pros Sometimes Forget

Article

Aug 5, 2012
Have you ever had an ad designed by a professional that was completely terrible and did not produce any results? If so, you’re not alone.
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Romance on Billboards?

Article

Aug 5, 2012
Romance is in the air...literally and our imaginations are running wild. Billboards have been used to get several messages out in the past, but they are currently taking on a whole new approach. One of the latest new trends is romantic billboards.
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Positive Effects of Billboards

Article

Aug 5, 2012
When billboards were first posted they expressed artistic creativity, informed the public of current events and served as constant reminders of national products. From the very beginning, the people did not have any idea how powerful billboards really are.
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Is Technology Killing an Old Billboard Trend?

Article

Aug 5, 2012
These days everyone’s talking about how great technology is and how much more advanced billboards have become and continue to become. Billboard art used to be much more difficult to produce than it is today because it was hand drawn and hand painted on each and every billboard.
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Costly Billboard Advertising Mistakes

Article

Aug 5, 2012
We all know that advertising is very expensive and very few of us can afford to lose $5000.00. Below you will find a list of the most costly billboard advertising mistakes and tips to avoid making these mistakes.
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Banning Billboards?

Article

Aug 5, 2012
Can you imagine what it would be like if you drove hundreds of miles without seeing any billboards? Where would you eat when you got hungry? Where would you sleep? How nervous would you get when your gas tank reached an eighth of a tank? Would you worry more when you can't find a gas station and have no idea how far the next station is?
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What You Should Know About Buying Behavior

Article

Aug 5, 2012
In order to produce successful ads, you must give people exactly what they want. This article will teach you why people buy the things they do so you can design your ads to fulfill these needs.
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The Psychological Effects of Advertising

Article

Aug 5, 2012
Have you ever wondered why people buy the things that they do? Do you think that psychology plays a major role in our purchasing behaviors? This article will teach you how to understand consumers’ lifestyles, and it will show you how to make your ads appeal to people in each phase of life.
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How to Start An Advertising Campaign

Article

Aug 5, 2012
A great product will fail unless the public is aware of its existence. So it is our job as advertisers to inform the public of our products. The best way we can do this is to create an effective advertising campaign.
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How Effective is Your Advertising Campaign?

Article

Aug 5, 2012
Remember that old saying, "Money doesn't grow on trees?" Unfortunately with the current condition of the economy we are finding that money is harder and harder to acquire. Jobs are decreasing and the unemployment rates are increasing. This is why it is so important to make the most out of every dollar.
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