ADAPTIVE DELIVERS COMPLETE DIGITAL PICTURE FOR BIG PICTURE MEDIA

A quality board, a turnkey solution and a short lead time result in Tupelo, Mississippi, billboard installation.

Milwaukee, WI, February 22, 2008 . . . Adaptive Micro Systems LLC today announces a new digital billboard installation for Big Picture Media Group, LLC.  Adaptive was awarded the project based on the overall value of the Excite(tm) billboard offering, an attractive lead time and an ability to manage the entire implementation process, including structural design, installation and content management systems and support.

"Image quality was essential to Big Picture Media," notes Morgan Marks , Director of Billboard Sales for Adaptive Micro Systems.  "After shopping around, they really liked what they saw from Adaptive.  They also liked the fact that our short lead times meant they could get the board up and generating revenue for them within three weeks."

Efficient installation

Thanks to careful up front planning, the entire installation process took less than a week.  "Adaptive personnel oversaw all phases of the design and implementation," says Jeff Neumann, Corporate Project Manager for Adaptive.  "We worked with Big Picture Media to assure the construction of the pole and head went according to plan.  Once the overall structure was in place, the one-piece board was hung in a couple of hours."

Satisfied customer

"Overall Adaptive just seemed like a better deal for us," says Jay Enis of Big Picture Media Group.  "Their image quality just speaks for itself.  In fact, there is a competitor's digital board just down the road from ours and we're very happy with how ours stacks up.  The Adaptive board just looks clearer and brighter to us.  The installation went smoothly.  Even Adaptive's simplicity of design and ease of maintenance should help minimize total cost of ownership.  To top it all off, their content management software will allow our customers to update their own content quickly and easily.  In every phase of the process, Adaptive has really delivered.  It's been a good experience for us."

About Adaptive Micro Systems LLC

Founded in 1978, Adaptive Micro Systems is the leading supplier of indoor and outdoor programmable LED electronic display systems.  The ALPHA(r) brand is the defacto industry standard for multiple indoor applications as diverse as state lotteries to manufacturing automation.  Adaptive's Eclipse(tm) brand is fast becoming the popular choice for any digital display need from commercial on-premise and off-premise advertising to integrated transportation information systems.  Adaptive leverages its US,  Malaysian and European manufacturing, sales and service capabilities to provide high-value solutions and world-class customer support.  For more information visit www.adaptivedisplays.com or contact us at 414.357.2020.

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A photo to accompany this story is available for download at the link below:

http://www.next-advertising.com/adaptive_tupelo.html

Photo Caption:

A short lead time, smooth implementation and exceptional image quality make Adaptive Micro Systems digital billboard a welcome addition to Big Picture Media Group's outdoor offering.

FOR IMMEDIATE RELEASE
For Additional Information Contact: Morgan Marks , Director of Billboard Sales Adaptive Micro Systems LLC (414) 430-7806