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FORT WAYNE, Ind.—Graycraft Signs of Warsaw, owned and operated by Scott Gray, unveils the nation's largest 12mm Watchfire Digital Message Center bui...

What is bigger than a bread box, made out of wood, and creates cash flow? The answer is a wooden outdoor billboard sign. No other pile of wood can create up to a 100% return on investment annually.

Finding new locations for billboards has never been harder. All of the easy ones are long gone. It looks hopeless, doesn’t it? W-R-O-N-G! I’ve heard this from so many people over the years. And those who gave up almost immediately definitely set in stone their failure in the billboard business. But those who persevere and think creatively --“outside the box” -- seem to always find locations and prosper.

So you have a billboard that won’t rent. Maybe you need to change you attitude to get it sold. Here’s the deal: everyone would take it for free, right? Sure they would. Thank God you have a commodity that everyone wants.

“Flagging a sign” is an imperfect art that allows you to get a read on the height of your proposed billboard visually from the street. It is normally done one of two ways”

Every two-sided billboard has two distinctly different ad faces to rent -- the right-hand read and the left-hand read. The right-hand read is the side of the sign that is seen on the right-hand side of the street, while the left-hand read is the side that is always seen on the other side of the road, beyond the lane carrying traffic the other direction.

Billboards are becoming more and more popular today. Perhaps it's because they reach more people for cheaper prices than any other type of media. Or perhaps it's because people are spending much more time in their vehicles now than ever before.

Digital billboards are the latest greatest thing on the outdoor advertising scene right now but companies using them are finding that they present some unique problems. One major issue outdoor advertisers are facing is communicating with their digital signs through the internet.

Auto dealers throughout the U.S. are increasingly turning to a new advertising method that provides significantly greater flexibility and effectiveness at a considerably lower cost. Watchfire’s LED signs have become the new advertising method of choice for many dealerships.

Recently, one of our employees received an email from a valued client. The email said that important information was attached and to open the attached weblink to retrieve it. The employee opened the weblink and found a Google sign in page. The employee was asked to sign into their Google account to get the promised information.