Burkett Media Taps Watchfire For First Digital Billboard in Killeen, TX

DANVILLE, Ill. and KILLEEN, TEXAS – (April 29, 2010) – Burkett Media, a rapidly growing independent billboard company in Austin, Texas, selected Watchfire Digital Outdoor (http://www.watchfiredigitaloutdoor.com) to manufacture its first digital billboard. The E-16mm, 14’x48’ billboard is the first digital billboard in the Killeen market. Located on Highway 190 (locally known as Central Texas Expressway) in Harker Heights, Texas, nearly 80,000 cars pass by this location daily on the way to Killeen and the Fort Hood military base.

The Watchfire digital billboard replaces Burkett’s previous trivision billboard, which was in the same location.

“Our trivision billboard had a year-long waiting list of companies who wanted to advertise on the billboard,” said Beau Burkett, president of Burkett Media. “With that many customers waiting to advertise, along with the positive feedback we received from clients and advertising agencies, I knew a digital billboard would work well at this location.”

Burkett pre-leased three of his six available advertising slots on the digital billboard before it was installed March 1, 2010. The billboard now is completely leased through the next 12 months and Burkett has a waiting list of advertisers. Current advertisers include a hospital, restaurants, a beverage company, a national homebuilder and bank.

Burkett selected Watchfire for his first digital billboard because the company provides a combination of quality manufacturing and superior customer service.

“With a digital billboard, you can’t afford for the board to be down, so quality manufacturing and uptime are important, and so is customer service,” said Burkett. “Watchfire’s customer service has been flawless. They even flew down a technician to help me with something that probably could have been handled on the phone to ensure there were no issues. That’s how much they care. I would definitely recommend Watchfire to anyone considering a digital billboard.”

The Killeen community also loves the digital billboard. “We haven’t gotten any negative calls about our Watchfire board. People are impressed with how good it looks. This is a booming market and the city and citizens are excited to have an LED board in their market.”

Because of his success, Burkett has a second digital billboard ordered from Watchfire. The 10’x36’ billboard should be installed at the beginning of June.

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. All Watchfire Digital Outdoor billboards produce 281 trillion colors and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down the number of parts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry.

For a free video that shows how Watchfire Digital Outdoor installs the best-looking, most durable digital billboards in the industry, go to www.watchfiredigitaloutdoor.com/burkett.

About Watchfire Digital Outdoor Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 12 years, and has more than 30,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis, Ind. For more information, go to http://www.watchfiredigitaloutdoor.com.