HOW TO SCREW UP A BILLBOARD INVESTMENT By Frank Rolfe

Article

May 5, 2021
Making money is the goal of building or buying a billboard sign. However, if you don’t know what you’re doing you can actually lose money instead of making it. So what are the top six ways to screw up your billboard investment
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BILLBOARDS ARE LIKE RIDING A BICYCLE – ONLY MORE PROFITABLE

Article

May 5, 2021
We’ve all heard the old adage that once you learn to ride a bicycle you never forget it. Well, the this is also true with the entire “out-of-home” advertising industry. The skills from one segment of the industry
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THE SIMPLE SCIENCE OF MAKING MONEY WITH BILLBOARD SIGNS

Feb 23, 2021
People have been making big money with billboard signs for over half-a-century. Owning a billboard – in many cities and towns – is like a license to make money.
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FOUR OF THE TOP 10 THINGS THE LANDOWNER NEEDS IN A BILLBOARD GROUND LEASE

Article

May 16, 2018
The average billboard ground lease is 20 years. Since you only have one shot every 20 years to negotiate your ground lease, it is imperative that you do a good job at it.
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Watchfire Announces Unparalleled Partnership With Incentives That Can Cut Price of a New Digital Billboard in Half

Article

Aug 29, 2017
DANVILLE, Ill. — (August 29, 2017) — In another advancement for digital billboard operators, Watchfire Signs announces an industry-exclusive pre-sale ...
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Billboard Company Values Q3 2015

Article

Oct 10, 2015
Public outdoor valuations declined during the third quarter of 2015, in line with a general drop in the stop market. The three public outdoor companie...
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High Resolution Digital Billboards Becoming More Popular

Article

Jul 24, 2015
A couple weeks ago a digital sign sales executive told me that high resolution 16 mil digital billboards are outselling lower resolution 20 mil digital billboards by a ratio of 8:1. I've asked digital sign sales people why and they've told me that costs have fallen to the point where a 16 mil digital billboard is only about 10% more expensive than a 20 mil board.
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How Do You Power a Sign Without Power?

Article

Jun 24, 2015
Solar panels still have their drawbacks, foremost their dependence on good weather. Solar panels work best in locations without cloud coverage (Lamar uses solar panels on their signs between Las Vegas and Mojave County for instance) but a sign like our client’s in the Pacific Northwest often has to contend with rain and overcast skies. Our client added batteries to cover these overcast periods. Despite the drawbacks, in the right situation—such as a sign without power—solar panels can prove much more affordable than the alternatives.
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Billboard Construction Costs

Article

Mar 23, 2015
How much does it cost to construct a 14 by 48, two-sided, illuminated, 40 foot above ground billboard? My rule of thumb is $30,000 for wood structure, $60,000 for a steel monopole structure, and $350,000 for a digital billboard.
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How to Market an Outdoor Sign Correctly

Press Release

Mar 9, 2015
Outdoor marketing is widely considered to be one of the best advertising solutions currently employed by small and large businesses altogether. Much l...
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