Billboard Articles & News
Free resources for billboard operators and investors. Find out how to evaluate your next billboard purchase and run a successful outdoor advertising business.
How to Maximize Your Billboard ROI: Strategies for Small Businesses
Article
Learn how small businesses can maximize their billboard ROI with strategic location selection, impactful design, and targeted messaging. Boost your brand visibility and drive results with these expert tips for effective billboard advertising.
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Navigating Multi-State Billboard Investments: A Practical Guide to Expanding Your Territory By Frank Rolfe
Article
When you manage billboards, your territory is often quite expansive—sometimes stretching up to 4 or 5 hours in every direction from your home base. This wide footprint means that, in many cases,
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Why Billboards Should Be Viewed as Revenue Generators, Not Expenses By Frank Rolfe
Article
When discussing billboard advertising, many salespeople misunderstand their role. They often treat billboard space as just another operational expense for businesses, like paying for utilities.
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The 7 Benefits of Renting Billboards for Your Business
Article
Discover the powerful benefits of renting billboards for your business, from boosting ROI to driving local growth. Learn how billboard advertising can enhance visibility and consumer engagement in your outdoor marketing strategy. Rent a billboard today and expand your brand’s reach!
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Billboard Placement Revisited: Why the “S-S-S” Method Still Works in 2024 By Frank Rolfe
Article
Many years ago, I wrote an article outlining what I called the "S-S-S" method—Spacing, Setbacks, and Survival—a simple yet effective approach to choosing the ideal spot for placing a billboard.
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Rebuilding From Scratch: Why Wooden Billboards Are Still the Best Investment Today By Frank Rolfe
Article
One of the most frequent questions I get is, “What would you do if you had to start over?” The answer is simple: I’d focus on wooden billboards. Despite being overlooked in the current market, they still
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The Power of Creative Engagement in Billboard Sales By Frank Rolfe
Article
When you're on the verge of renting out a billboard, it's tempting to jump straight into the paperwork. After all, you've found a potential advertiser,
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Why Investing in Billboards Can Outshine Traditional Savings By Frank Rolfe
Article
The traditional idea that saving enough for retirement is feasible for the average American is largely a myth. The reality is stark: most Americans have less than $25,000 saved, and many are underwater with their
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WHY LOCAL ADVERTISERS OUTSHINE NATIONAL ONES FOR BILLBOARD ADVERTISING By Frank Rolfe
Article
The landscape of billboard advertising varies greatly between rural and urban areas. This difference is often attributed to the type of advertisers – local versus national. Here are some insights
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UNLOCKING THE HIDDEN POTENTIAL OF LOCAL ADVERTISERS FOR YOUR BILLBOARDS By Frank Rolfe
Article
If you find yourself with a vacant billboard or an expiring advertiser lease, look no further than the advertisers on neighboring billboards. These potential clients are often overlooked, yet they are right in front of
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