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About OutdoorBillboard.comOutdoorBillboard.com is for all those involved in the out of home advertising industry. This is where you, as an outdoor industry professional will connect with other industry professionals and more importantly, your potential customers. Your potential customers will find you here and this will lead to more sales and profits for your company.
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Latest Outdoor Advertising Articles on OutdoorBillboard – View All Articles
DANVILLE, Ill. — (August 29, 2017) — In another advancement for digital billboard operators, Watchfire Signs announces an industry-exclusive pre-sale advertising plan available on the next 50 billboard purchases. Click to Tweet.
The Watchfire Advertising Plan connects billboard operators with Blip Billboards to deliver pre-sold advertising that dramatically reduces the upfront pric...
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Billboard Company Values Q3 2015
Public outdoor valuations declined during the third quarter of 2015, in line with a general drop in the stop market. The three public outdoor companies have an enterprise value of 3.9 times revenue and 12.1 times cashflow (EBIDTA) at September 2015. Clear Channel sells at the lowest multiple due to market concerns over high leverage as well as the fact that it generates a higher proportion of reve...
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High Resolution Digital Billboards Becoming More Popular
A couple weeks ago a digital sign sales executive told me that high resolution 16 mil digital billboards are outselling lower resolution 20 mil digital billboards by a ratio of 8:1. I’ve asked digital sign sales people why and they’ve told me that costs have fallen to the point where a 16 mil digital billboard is only about 10% more expensive than a 20 mil board.
The takeaway: if yo...
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