Billboard Articles & News

A billboard has only a moment to connect with someone passing by. Great artwork is what turns that brief glance into interest and action. If the design fails, the ad fails — and renewals disappear.

Finding billboard locations looks complicated until you’ve gone through the process enough times. What feels slow in the beginning becomes instinctive: scanning a corridor, spotting workable zoning, and knowing immediately if a site stands a chance.

When you secure a legal parcel for a billboard and complete the ground lease and permit, that's only the first step. The tougher question is: will the sign actually attract an advertiser? One key factor often overlooked is how far the billboard is from the road—and whether that distance renders the message unreadable. Here's what you need to know when evaluating a potential site.

Securing a ground lease is one of the most important steps in any outdoor billboard investment. It's also one of the least understood. Yet, those who learn how to negotiate properly often gain long-term stability and better profits.

Drive across any stretch of American highway and you’ll spot them — faded panels, empty frames, or peeling vinyls that once promoted something long forgotten. What most drivers ignore can, in fact, be a strong investment opportunity. Outdoor advertising remains one of the most cost-efficient and reliable media formats today, with the U.S. billboard market valued at over $9 billion in 2025 and still growing steadily.

You’ve probably seen billboards that remind people to drive safely or not to drink and drive. These public service messages may look like goodwill, but for billboard operators, they often serve a financial purpose.

Stop struggling with bulky, old-school wooden billboards. Learn how the monopole design revolutionized the outdoor advertising industry by creating sleeker, space-saving structures that fit perfectly in urban environments.

Stop focusing only on traffic volume! Discover the 3 hidden factors—audience influence, location scarcity, and who's looking—that truly determine a billboard's value and drive up advertising rates.

There's no denying that LED billboards catch the eye. They flash, rotate ads, and stand out along the highway like giant TVs. On the surface, they seem like the natural next step for the billboard industry.

Most investors aren't familiar with the nuances of billboard sales, and as a result, often leave significant money on the table. Unlike other asset classes, billboards follow a unique process for selling effectively