Billboard Articles & News
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How a Single Pole Reshaped Billboard Advertising By Frank Rolfe
Article
For years, roadside billboards were built using multiple wooden poles. It was the standard approach, but it had serious limitations. These bulky structures required a lot of space and didn’t work well on properties that were already developed. You might get away with placing one on a vacant lot, but try adding it to a gas station or shopping center, and you’d run into problems fast.
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What Really Drives Billboard Value? It's Not Just About the Cars Passing By By Frank Rolfe
Article
When people think about what makes a billboard valuable, they often zero in on one thing: how many drivers pass by it each day. While that’s certainly a factor, it’s far from the whole picture
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Why Digital Billboards Aren’t Always a Bright Idea By Frank Rolfe
Article
There's no denying that LED billboards catch the eye. They flash, rotate ads, and stand out along the highway like giant TVs. On the surface, they seem like the natural next step for the billboard industry.
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Achieving Top Dollar When Selling Your Billboard By Frank Rolfe
Article
Most investors aren't familiar with the nuances of billboard sales, and as a result, often leave significant money on the table. Unlike other asset classes, billboards follow a unique process for selling effectively
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How Billboards Can Fund Your Retirement Without the Million-Dollar Nest Egg By Frank Rolfe
Article
Retirement advice often revolves around stock portfolios, index funds, or stretching your Social Security check in another country. But for those who want control, income, and a real asset they can build on,
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Maximizing Billboard Impact: Proven Strategies for Filling Vacant Ad Spaces in 2025 By Frank Rolfe
Article
In the realm of outdoor advertising, a vacant billboard represents not just an empty space but a missed opportunity. Effectively communicating its availability is crucial to attracting potential advertisers.
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Illuminating Success: A Contemporary Guide to Billboard Lighting for Aspiring Investors By Frank Rolfe
Article
In the realm of outdoor advertising, effective billboard lighting remains a cornerstone for visibility and impact. As technology evolves, so do the methods and considerations for illuminating these towering canvases.
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Maximizing Billboard Visibility: Strategic Considerations for Optimal "V" Configurations By Frank Rolfe
Article
The "V" configuration in billboard design refers to the angle between two ad faces, enhancing visibility for oncoming traffic from multiple directions. This setup is particularly effective in areas where a straight-on view is
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Enhancing Billboard Structures to Satisfy Property Owners By Frank Rolfe
Article
In the realm of outdoor advertising, the visual appeal of billboard structures often takes a backseat. This oversight is puzzling, especially considering the meticulous attention early industry pioneers devoted to design details.
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Time To Look At "Alternative Investing" Again By Frank Rolfe
Article
When I went to Stanford 45 years ago, the price-to-earnings ratio (also known as PE) of stocks was around 9. By the time I sold my billboard business and had money to invest outside of my company, the PE ratio was 18.
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