FINDING FUNDS FOR YOUR BILLBOARD: A PRACTICAL GUIDE By Frank Rolfe

Article

Jun 4, 2024
Starting Your Billboard Project You've found the perfect spot for your billboard, secured a ground lease, and are ready to start building. But where do you find the money for this venture? This question has crossed the minds of everyone in the billboard business,
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TRANSFORMING NEGLECTED BILLBOARDS INTO PROFITABLE ASSETS By Frank Rolfe

Article

May 29, 2024
Driving along highways, it’s common to spot billboards that have seen better days: weathered, graffiti-tagged, or simply falling apart. These structures, often in prime locations but in poor condition, represent unique
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EFFECTIVE STRATEGIES FOR COLLECTING PAYMENTS FROM ADVERTISERS By Frank Rolfe

Article

May 29, 2024
Successfully managing advertising revenue is critical for any media business, from billboards to digital platforms. Yet, one of the most challenging aspects can be ensuring timely payments from advertisers.
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CRAFTING COST-EFFECTIVE "COMBO" ADS FOR MODERN BILLBOARDS By Frank Rolfe

Article

May 29, 2024
As businesses navigate the economic downturn, savvy advertising strategies are more crucial than ever. One timeless method stands out for its effectiveness and cost-efficiency: the "combo" billboard
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THE ART OF NAMING YOUR BILLBOARD BUSINESS: A MARQUEE DECISION By Frank Rolfe

Article

May 2, 2024
In the world of billboard advertising, a sign can speak a thousand words — but none as crucial as the name of the company that puts it there. The act of naming your billboard company isn't just a
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SECURING LONG-TERM BILLBOARD GROUND LEASES: STRATEGIES FOR MUTUAL PROFIT By Frank Rolfe

Article

Mar 14, 2024
In the evolving landscape of outdoor advertising, securing long-term ground leases for billboards remains a pivotal factor in ensuring the sustained profitability and value of billboard investments. Reflecting on
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ENGAGING ADVERTISERS EFFECTIVELY: A MODERN GUIDE TO SELLING BILLBOARD SPACE By Frank Rolfe

Article

Feb 21, 2024
In today's competitive advertising landscape, understanding and aligning with your advertisers' goals is more crucial than ever. The key to successfully leasing billboard space is not just in presenting your
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STRATEGIZING YOUR BILLBOARD INVESTMENT: A MODERN APPROACH By Frank Rolfe

Article

Feb 7, 2024
Securing a legal spot for a billboard is just the first step in a nuanced process of deciding on the best size and type for your investment. The landscape of outdoor advertising has evolved, offering a diverse array of option
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WHY BILLBOARDS DO FINE IN RECESSIONS By Frank Rolfe

Article

Nov 7, 2023
We all know that a recession is looming for the U.S. economy – but what will the impact be on the billboard industry? American billboards have been around for over 100 years and have weathered every major recession in U.S. history, all the way back to the Great Depression. And the results are pretty remarkable. Billboards have proven to be highly success
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DECODING THE SECRETS OF UNUSUAL BILLBOARD STRUCTURES By Frank Rolfe

Article

Oct 23, 2023
When you encounter a billboard structure that deviates from the standard – such as the one featured in
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