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Billboards are often obstructed by trees or other structures, making them cheap to buy. Learn how to identify visibility issues and apply practical, cost-effective solutions to transform neglected billboards into profitable assets through smart due diligence.ly become available cheaply, often abandoned

Ever wonder why all billboards are rectangular? It's no accident. Learn how this standard, born from early industry experiments, ensures readability, simplifies construction, and minimizes financial risk for advertisers and owners alike.

Discover the power of "bunching" in billboard advertising. Frank Rolfe explains how placing multiple ads in a row increases brand recall and message retention, using examples like Burma-Shave and the University of Missouri.

Discover why mobile billboards fail to deliver on their promises. Frank Rolfe exposes the flaws in their reach, point-of-purchase influence, ad space, and legibility compared to traditional billboards.

Learn how billboards leverage "point of purchase" advertising to drive immediate customer action. Frank Rolfe discusses choosing the right advertisers and maximizing returns with effective messaging.

Maximize your billboard advertising ROI in 2025. This guide helps you choose the best billboard locations by analyzing traffic, demographics, and competition. Learn how to identify high-impact spots, leverage data-driven insights, and combine billboards with digital marketing for maximum results.

In the age of privacy, billboards are making a comeback! Discover how billboards offer a powerful, cookieless alternative to traditional digital advertising. Learn about programmatic billboards, AR experiences, and data-driven placement strategies.

Unusual billboard structures often have hidden histories, from repurposed poles to last-minute modifications. Learn what these oddities mean and why "Exit Now" is one of the most powerful phrases in billboard advertising.

Trees add beauty to landscapes but can be a major challenge for billboard owners when they obstruct visibility. Discover proactive solutions, legal considerations, and best practices to maintain clear sightlines and protect advertising revenue.

The decision to use a "V" structure for billboards has been around for over a century, and opinions still vary. While a "V" can dramatically improve the visibility and appeal of a sign, it also comes with a hefty price tag.