Articles

We’ve all heard the old adage that once you learn to ride a bicycle you never forget it. Well, the this is also true with the entire “out-of-home” advertising industry. The skills from one segment of the industry

People have been making big money with billboard signs for over half-a-century. Owning a billboard – in many cities and towns – is like a license to make money.

The average billboard ground lease is 20 years. Since you only have one shot every 20 years to negotiate your ground lease, it is imperative that you do a good job at it.

DANVILLE, Ill. — (August 29, 2017) — In another advancement for digital billboard operators, Watchfire Signs announces an industry-exclusive pre-sale ...

Public outdoor valuations declined during the third quarter of 2015, in line with a general drop in the stop market. The three public outdoor companie...

A couple weeks ago a digital sign sales executive told me that high resolution 16 mil digital billboards are outselling lower resolution 20 mil digital billboards by a ratio of 8:1. I've asked digital sign sales people why and they've told me that costs have fallen to the point where a 16 mil digital billboard is only about 10% more expensive than a 20 mil board.

Solar panels still have their drawbacks, foremost their dependence on good weather. Solar panels work best in locations without cloud coverage (Lamar uses solar panels on their signs between Las Vegas and Mojave County for instance) but a sign like our client’s in the Pacific Northwest often has to contend with rain and overcast skies. Our client added batteries to cover these overcast periods. Despite the drawbacks, in the right situation—such as a sign without power—solar panels can prove much more affordable than the alternatives.

How much does it cost to construct a 14 by 48, two-sided, illuminated, 40 foot above ground billboard? My rule of thumb is $30,000 for wood structure, $60,000 for a steel monopole structure, and $350,000 for a digital billboard.

Outdoor marketing is widely considered to be one of the best advertising solutions currently employed by small and large businesses altogether. Much l...

Spending just a few extra minutes on laying out the placement of you new billboard sign can save you thousands of dollars and lots of anguish down the road – maybe even save your whole sign!