How to Start An Advertising Campaign

Article

Aug 5, 2012
A great product will fail unless the public is aware of its existence. So it is our job as advertisers to inform the public of our products. The best way we can do this is to create an effective advertising campaign.
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How Effective is Your Advertising Campaign?

Article

Aug 5, 2012
Remember that old saying, "Money doesn't grow on trees?" Unfortunately with the current condition of the economy we are finding that money is harder and harder to acquire. Jobs are decreasing and the unemployment rates are increasing. This is why it is so important to make the most out of every dollar.
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Digital Billboards Drive Industry Growth

Article

Aug 5, 2012
Not much has changed in outdoor advertising over the past 100 years, but the industry is poised for an evolution that will boost revenues significantly.While traditional mass market media has struggled in recent years, the introduction of digital billboards is helping the outdoor advertising industry thrive. Outdoor advertising has become a frontline contender for advertising investment dollars.
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A WHITEPAPER: 7 STRATEGIES TO SIMPLIFY OUTDOOR SALES AND INCREASE REVENUE

Article

Aug 5, 2012
So you’re thinking about digital outdoor. We happen to know there’s a lot more on your mind than which manufacturer you should choose. You, like most independent outdoor operators, no doubt have your share of questions about stepping up to digital outdoor.
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WATCHFIRE DIGITAL OUTDOOR EXPANDS LOUISIANA FOOTPRINT WITH TWO NEW DIGITAL BILLBOARDS NEAR SHREVEPORT

Article

Aug 5, 2012
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) expanded its presence in Louisiana with the installation of two new 19mm digital billboards in the Shreveport/Bossier City market. The 10’6” x 36’ billboards were purchased by Ace Outdoor and are installed in Bossier City, La., along the new Benton Road overpass.
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Interactive Text Messaging: Making out-of-home fully interactive.

Article

Aug 5, 2012
Consider the traditional media plan for a rotary bulletin campaign. By blanketing any one city the advertiser receives great branding and the audience typically receives useful and engaging information. To its disadvantage, this open-ended communication has lacked interactivity or dialog with the audience.
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When Dealing with Obstructions, Better Now than Later

Article

Aug 5, 2012
So you're building a billboard but you're a little worried about some potential tree obstructions. The time to confront this problem is now, before you begin construction. Trimming trees and vegetation is always something people procrastinate on. And that's a terrible idea. What can be a fairly easy fix can turn into an unsolvable problem if you wait until the sign is built.
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The Best Start-up Business Model in the World

Article

Aug 5, 2012
With Flipping single family homes a thing or the past, it’s time to examine other real-estate oriented options for more fertile territory. One area that is often overlooked is outdoor billboard media – basically big signs that advertise located on highways and roads.
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HOW TO CORRECTLY ALIGN A BILLBOARD FOR MAXIMUM VISIBILITY

Article

Aug 4, 2012
When I drive down highways today, I am always saddened by all the billboard operators who are taking pretty good billboard locations and wrecking them with poor sign face alignment. This art seems to be getting progressively forgotten and underappreciated.
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THE INCORRECT ASSUMPTION ON BILLBOARD HEIGHT

Article

Aug 4, 2012
When I first got in the billboard business, I assumed that the taller the sign, the better the sign. When I was driving down the interstate and I saw a really tall billboard, I would think to myself “now there’s a valuable sign”.
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