Articles

There is a certain amount of trust that goes into a billboard ground lease. The landowner doesn’t really know you that well, and the amount you are offering is not that huge, so there is the unwritten assumption that you will not do anything to displease them.

I started building billboards straight out of college, with no knowledge of what I was doing and not much capital to work with. All I had was the desire to make money and an almost equally powerful fear of failure.

Lamar Advertising Company,one of the three largest outdoor operators in the U.S.,has made a second quarter revenue forecast of $282 million,as compared with analysts’ estimates of $284.4 million.

Tampa,Florida has voted to allow digital billboards- but in a very limited way. As part of settling a year-long lawsuit with Clear Channel Outdoor and CBS Outdoor,the city voted 5-2 to allow each company to erect no more than 6 digital signs in Tampa.

DANVILLE, Ill. and WOLFEBORO, NH – (June 15, 2009) – Although a relative newcomer to the outdoor advertising business, Wolfeboro, NH-based Trellis Realty Management is making its mark on New Hampshire’s advertising scene

In my 20 years of advertising sales and consulting, it becomes very clear as to why clients do not buy from sales people. In order to get to the root of the “solution” you must first and foremost place yourself in the prospect’s shoes.

DANVILLE, Ill. and KILLEEN, TEXAS – (April 9, 2011) – Burkett Media, a rapidly growing independent billboard company in Austin, Texas, has installed its fifth digital billboard manufactured by Watchfire Digital Outdoor.

Over the past 5 years, the idea to design and build a billboard capable of performing on land or sea has undergone painstaking development with rigorous testing of many proto-types.