Billboard Articles & News

Stop struggling with bulky, old-school wooden billboards. Learn how the monopole design revolutionized the outdoor advertising industry by creating sleeker, space-saving structures that fit perfectly in urban environments.

Stop focusing only on traffic volume! Discover the 3 hidden factors—audience influence, location scarcity, and who's looking—that truly determine a billboard's value and drive up advertising rates.

There's no denying that LED billboards catch the eye. They flash, rotate ads, and stand out along the highway like giant TVs. On the surface, they seem like the natural next step for the billboard industry.

Most investors aren't familiar with the nuances of billboard sales, and as a result, often leave significant money on the table. Unlike other asset classes, billboards follow a unique process for selling effectively

Retirement advice often revolves around stock portfolios, index funds, or stretching your Social Security check in another country. But for those who want control, income, and a real asset they can build on,

In the realm of outdoor advertising, a vacant billboard represents not just an empty space but a missed opportunity. Effectively communicating its availability is crucial to attracting potential advertisers.

In the realm of outdoor advertising, effective billboard lighting remains a cornerstone for visibility and impact. As technology evolves, so do the methods and considerations for illuminating these towering canvases.

The "V" configuration in billboard design refers to the angle between two ad faces, enhancing visibility for oncoming traffic from multiple directions. This setup is particularly effective in areas where a straight-on view is

In the realm of outdoor advertising, the visual appeal of billboard structures often takes a backseat. This oversight is puzzling, especially considering the meticulous attention early industry pioneers devoted to design details.

When I went to Stanford 45 years ago, the price-to-earnings ratio (also known as PE) of stocks was around 9. By the time I sold my billboard business and had money to invest outside of my company, the PE ratio was 18.