Billboard Articles & News

Many years ago, I wrote an article outlining what I called the "S-S-S" method—Spacing, Setbacks, and Survival—a simple yet effective approach to choosing the ideal spot for placing a billboard.

One of the most frequent questions I get is, “What would you do if you had to start over?” The answer is simple: I’d focus on wooden billboards. Despite being overlooked in the current market, they still

When you're on the verge of renting out a billboard, it's tempting to jump straight into the paperwork. After all, you've found a potential advertiser,

The traditional idea that saving enough for retirement is feasible for the average American is largely a myth. The reality is stark: most Americans have less than $25,000 saved, and many are underwater with their

The landscape of billboard advertising varies greatly between rural and urban areas. This difference is often attributed to the type of advertisers – local versus national. Here are some insights

If you find yourself with a vacant billboard or an expiring advertiser lease, look no further than the advertisers on neighboring billboards. These potential clients are often overlooked, yet they are right in front of

Starting Your Billboard Project You've found the perfect spot for your billboard, secured a ground lease, and are ready to start building. But where do you find the money for this venture? This question has crossed the minds of everyone in the billboard business,

Driving along highways, it’s common to spot billboards that have seen better days: weathered, graffiti-tagged, or simply falling apart. These structures, often in prime locations but in poor condition, represent unique

Successfully managing advertising revenue is critical for any media business, from billboards to digital platforms. Yet, one of the most challenging aspects can be ensuring timely payments from advertisers.

As businesses navigate the economic downturn, savvy advertising strategies are more crucial than ever. One timeless method stands out for its effectiveness and cost-efficiency: the "combo" billboard