THE LAZY PERSON’S GUIDE TO WATCHING OVER YOUR SIGNS By Frank Rolfe

Article

Sep 12, 2022
Billboards have very few management responsibilities. You build the sign once every 30 years or more, and you rent the ad space
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HOW TO BUY AN OUTDOOR BILLBOARD By Frank Rolfe

Article

Mar 23, 2022
The only thing better than building a billboard from scratch is buying a billboard that is already built and operating at a great price. When you buy a pre-existing billboard, you don’t have the stress of having to build it
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USE BILLBOARDS TO GIVE YOURSELF SOME FINANCIAL SECURITY By Frank Rolfe

Article

Sep 23, 2021
You can’t watch television without being concerned about the future of America and, even more particularly, your finances. Relying on others is no longer a good plan. Living paycheck to paycheck –
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THE TOUGHER THE BILLBOARD LAWS THE BETTER By Frank Rolfe

Article

Aug 24, 2021
When I first got into the billboard business I was always searching for areas that had plentiful billboard locations to examine. And then I found a small town in a very desirable area that only had one legal
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A WORLD BEYOND: BUILDING BILLBOARDS OUTSIDE THE NORM By Frank Rolfe

Article

Jul 15, 2021
When Lyndon Johnson enacted the Highway Beautification Act in 1965, he had to choose the limits of the area covered under the law. Since he assumed that billboards would need to be near the road, he ......
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FOR BEST RESULTS, WORK BACKWARDS TO BUILD YOUR BILLBOARD PORTFOLIO By Frank Rolfe

Article

Jun 29, 2021
Most people start small and then think bigger over time. I’ve always found it better to think big and then work backwards to ascertain what you have to accomplish to get there.
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THE LAZY PERSON’S GUIDE TO WATCHING OVER YOUR SIGNS By Frank Rolfe

Article

Jun 8, 2021
Billboards have very few management responsibilities. You build the sign once every 30 years or more, and you rent the ad space typically only once per year. So after that, you simply need to casually ......
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TIPS ON RENEWING YOUR BILLBOARD LEASE By Frank Rolfe

Article

Jun 8, 2021
Billboard leases, while long-term, typically have an end date. This necessitates the billboard owner obtaining a renewal of the existence lease or forging a new lease altogether. So what are some solid tips to
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INDUSTRY ANALYST SEES LARGE INCREASE IN BILLBOARD REVENUES IN 2021 By Frank Rolfe

Article

May 25, 2021
Industry veteran Mark Boidman recently stated that “the billboard audience is clearly back” and a “9% to 16% billboard income growth projection” should hold........
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A BASIC PRIMER REGARDING LIGHTING BILLBOARD SIGNS By Frank Rolfe

Article

May 20, 2021
Electricity was first made commercially available in 1879. Billboards – as we know them today – began in the 1920s,
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