Articles

So you have a billboard that won’t rent. Maybe you need to change you attitude to get it sold. Here’s the deal: everyone would take it for free, right? Sure they would. Thank God you have a commodity that everyone wants.

“Flagging a sign” is an imperfect art that allows you to get a read on the height of your proposed billboard visually from the street. It is normally done one of two ways”

Every two-sided billboard has two distinctly different ad faces to rent -- the right-hand read and the left-hand read. The right-hand read is the side of the sign that is seen on the right-hand side of the street, while the left-hand read is the side that is always seen on the other side of the road, beyond the lane carrying traffic the other direction.

Billboards are becoming more and more popular today. Perhaps it's because they reach more people for cheaper prices than any other type of media. Or perhaps it's because people are spending much more time in their vehicles now than ever before.

Digital billboards are the latest greatest thing on the outdoor advertising scene right now but companies using them are finding that they present some unique problems. One major issue outdoor advertisers are facing is communicating with their digital signs through the internet.

Mile High Outdoor Installs First Digital Billboard in Grand Junction, Colo. DANVILLE, Ill. and GRAND JUNCTION, Colo. – (September 25, 2012) – Interstate 70 Business at Main Street in Grand Junction, Colo., is the location of the city’s first digital billboard, installed by Mile High Outdoor (www.milehighoutdoor.com) and manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). The 10’ x 30’, 19mm digital billboard replaces a static billboard in the same location.

Consumers today are a fickle group and technology has helped force most consumers to a point of Media Disconnect. As consumers we love the connectivi...

Google has a new mapping system called community maps. It allows the users to input their own information onto a community map and save the map. This is a valuable free tool for the billboard owner to map and locate his property with interactive mapping. With this tool the billboard owner can create for free, unlimited amounts of information about billboards that need to be sold, rented, or even maintained by the billboard company.

We all know that men and women were created equal in the beginning. However, when it comes to buying habits, are men and women really from two different planets? This article will show you what type of ads appeal to men and women.<!--

People today are living longer than ever. In the United States, 12.4% of the population is over age 65. However, most advertisements do not appeal to people over age 65. Did you know that people over age 50 eat out more than any other population group?