Articles
How Do You Power a Sign Without Power?
Article
Solar panels still have their drawbacks, foremost their dependence on good weather. Solar panels work best in locations without cloud coverage (Lamar uses solar panels on their signs between Las Vegas and Mojave County for instance) but a sign like our client’s in the Pacific Northwest often has to contend with rain and overcast skies. Our client added batteries to cover these overcast periods. Despite the drawbacks, in the right situation—such as a sign without power—solar panels can prove much more affordable than the alternatives.
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Billboard Construction Costs
Article
How much does it cost to construct a 14 by 48, two-sided, illuminated, 40 foot above ground billboard? My rule of thumb is $30,000 for wood structure, $60,000 for a steel monopole structure, and $350,000 for a digital billboard.
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BETTER SAFE THAN SORRY ON BILLBOARD SETBACKS
Article
Spending just a few extra minutes on laying out the placement of you new billboard sign can save you thousands of dollars and lots of anguish down the road – maybe even save your whole sign!
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PLAN FOR DEVELOPMENT -- AND SAVE YOUR BILLBOARD SIGN!
Article
In the over 300 billboard signs I have owned, only two have been lost to development. I achieved this not out of sheer luck, although I have been lucky, but by being proactive about avoiding risks and mitigating the risks I can’t avoid.
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HOW TO BUILD YOUR RETIREMENT WITH A PILE OF WOOD - IN THE OUTDOOR BILLBOARD BUSINESS
Article
What is bigger than a bread box, made out of wood, and creates cash flow? The answer is a wooden outdoor billboard sign. No other pile of wood can create up to a 100% return on investment annually.
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WHEN LOOKING FOR BILLBOARD LOCATIONS, THINK OUTSIDE THE BOX!
Article
Finding new locations for billboards has never been harder. All of the easy ones are long gone. It looks hopeless, doesn’t it? W-R-O-N-G! I’ve heard this from so many people over the years. And those who gave up almost immediately definitely set in stone their failure in the billboard business. But those who persevere and think creatively --“outside the box” -- seem to always find locations and prosper.
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HOW TO RENT THE IMPOSSIBLE BILLBOARD THAT NOBODY WANTS
Article
So you have a billboard that won’t rent. Maybe you need to change you attitude to get it sold. Here’s the deal: everyone would take it for free, right? Sure they would. Thank God you have a commodity that everyone wants.
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FLAG THAT SIGN!
Article
“Flagging a sign” is an imperfect art that allows you to get a read on the height of your proposed billboard visually from the street. It is normally done one of two ways”
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Renting the Ad Space on a Left-Hand Read
Article
Every two-sided billboard has two distinctly different ad faces to rent -- the right-hand read and the left-hand read. The right-hand read is the side of the sign that is seen on the right-hand side of the street, while the left-hand read is the side that is always seen on the other side of the road, beyond the lane carrying traffic the other direction.
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Billboard Basics
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Billboards are becoming more and more popular today. Perhaps it's because they reach more people for cheaper prices than any other type of media. Or perhaps it's because people are spending much more time in their vehicles now than ever before.
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