Wilmington blends historic streets, college life, and beach traffic. LED billboard trucks take your message downtown, past UNCW, and straight to the bridges heading toward Wrightsville Beach where traffic never slows.

Prime Routes & High-Traffic Areas

• Market Street (US-17 Business): Main corridor connecting downtown to the beaches.


• College Road (NC-132): Packed with daily commuters and university traffic.


• Oleander Drive (US-76): Key connector running through retail zones toward Wrightsville Beach.

Why These Routes Work

Wilmington traffic is powered by students, commuters, and tourists heading to the coast. These routes create daily exposure with long dwell times and limited billboard clutter. At $4.44 CPM, LED trucks deliver maximum value and extended digital impressions through Road-to-Phone™ retargeting.

Wilmington Demographic Snapshot

• Population: 120,324


• Median Age: 37.3 years


• Median Household Income: $54,419


• Racial/Ethnic Breakdown:




• White: 70%


• Black/African American: 18.5%


• Hispanic/Latino: 7%


• Asian: 1.6%

Learn More About Mobile Billboard Advertising

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• Creating a Compelling Billboard Advertising Strategy


• View More

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